B2B Outbound · Cold Email + LinkedIn
We build and run your outbound engine.
Built For B2B is the B2B lead generation agency that runs cold email and LinkedIn outreach as one outbound system. From ICP definition to qualified meetings on the calendar, first meetings within 14 days of going live.
Mass Blast
David Bekam
Hi [FirstName], just wanted to see if you're open to learning more about us.
Gets Ignored
No Specifics
Could be sent to anyone
?
Not Verified
Too broad
No Buying Trigger
Mass Blast
David Bekam
Hi [FirstName], just wanted to see if you're open to learning more about us.
Gets Ignored
No Specifics
Could be sent to anyone
?
Not Verified
Too broad
No Buying Trigger
Mass Blast
David Bekam
Hi [FirstName], just wanted to see if you're open to learning more about us.
Gets Ignored
No Specifics
Could be sent to anyone
?
Not Verified
Too broad
No Buying Trigger
Mass Blast
David Bekam
Hi [FirstName], just wanted to see if you're open to learning more about us.
Gets Ignored
No Specifics
Could be sent to anyone
?
Not Verified
Too broad
No Buying Trigger
Structured Sequences
David Bekam
Hi [FirstName], noticed [Company] is scaling outbound with SDRs. We help sales leaders increase reply rates 2 to 3x
Sure! Let’s connect!
Colson Baker
Mid-Market B2B
$10M - $100M
Structured Sequences
David Bekam
Hi [FirstName], noticed [Company] is scaling outbound with SDRs. We help sales leaders increase reply rates 2 to 3x
Sure! Let’s connect!
Colson Baker
Mid-Market SaaS
$10M - $100M
Structured Sequences
David Bekam
Hi [FirstName], noticed [Company] is scaling outbound with SDRs. We help sales leaders increase reply rates 2 to 3x
Sure! Let’s connect!
Colson Baker
Mid-Market B2B
$10M - $100M
Structured Sequences
David Bekam
Hi [FirstName], noticed [Company] is scaling outbound with SDRs. We help sales leaders increase reply rates 2 to 3x
Sure! Let’s connect!
Colson Baker
Mid-Market SaaS
$10M - $100M
We've partnered with:
Case Study
I am very happy with the work that you and the team are doing! Feel free to use me as a reference when hunting for new clients.
Liz Scott
VP of Marketing & Digital, GT Global Services
Case Study
Case Study
$320,000 of qualified pipeline in 90 days, from a standing start. Read how the multi-channel engine did it.
Leaptree
Case Study
Case Study
$100,000+ closed and $1M+ in qualified pipeline in under 60 days. Read how the system was built.
Sagemont Advisors
Case Study
Case Study
A B2B company we have worked with.
Dublin Tech Solutions
Client
A B2B company we have worked with.
Dublin Tech Solutions
Client
One of our earliest clients.
Peachy Clean Limited
Client
One of our earliest clients.
Peachy Clean Limited
Client
One of our earliest clients.
Peachy Clean Limited
Client
A B2B company we have worked with.
Station Ops
Client
A B2B company we have worked with.
Station Ops
Client
From the moment we engaged with Built For B2B, their passion for what they do was evident. They took the time to understand our business, developing a bespoke marketing strategy that delivered great results with measurable revenue growth.
Denise
Mercer Agencies Limited
From the moment we engaged with Built For B2B, their passion for what they do was evident. They took the time to understand our business, developing a bespoke marketing strategy that delivered great results with measurable revenue growth.
Denise
Mercer Agencies Limited
From the moment we engaged with Built For B2B, their passion for what they do was evident. They took the time to understand our business, developing a bespoke marketing strategy that delivered great results with measurable revenue growth.
Denise
Mercer Agencies Limited
A B2B company we have worked with.
Global Ocean Logistics NI
Client
A B2B company we have worked with.
Global Ocean Logistics NI
Client
From launch to $1.3M+ pipeline for GT Global
Qualified pipeline for Leaptree in 90 days
Revenue added for Mercer in 60 days
From signing to campaigns live
From launch to $1.3M+ pipeline for GT Global
Qualified pipeline for Leaptree in 90 days
Revenue added for Mercer in 60 days
From signing to campaigns live
From launch to $1.3M+ pipeline for GT Global
Qualified pipeline for Leaptree in 90 days
Revenue added for Mercer in 60 days
From signing to campaigns live
You
do
not
have
an
outbound
problem.
You
have
a
clarity
problem.
You
do
not
have
an
outbound
problem.
You
have
a
clarity
problem.
ICP Problem
Reaching everyone. Converting no one.
David Bekam
Sent 5 days ago
Emma Brooke
Seen 10 days ago
Liam Nguyen
Sent 12 days ago
Message Problem
Just sending. Not resonating.
Quick question about your...
Hi [First Name],
I wanted to reach out about how we help companies like yours, we see...
Generic positioning
Reporting Problem
Busy metrics. Empty pipeline.
44%
Open Rate
80
Outreaches
0
Meetings Booked
Channel Problem
Active on all channels. Booked on none.
0.8%
Reply Rate
0
Qualified Leads
ICP Problem
Reaching everyone. Converting no one.
David Bekam
Sent 5 days ago
Emma Brooke
Seen 10 days ago
Liam Nguyen
Sent 12 days ago
Message Problem
Just sending. Not resonating.
Quick question about your...
Hi [First Name],
I wanted to reach out about how we help companies like yours, we see...
Generic positioning
Reporting Problem
Busy metrics. Empty pipeline.
44%
Open Rate
80
Outreaches
0
Meetings Booked
Channel Problem
Active on all channels. Booked on none.
0.8%
Reply Rate
0
Qualified Leads
System
The B2B lead generation agency that turns your ICP into pipeline you close.
ICP Definition
Message Format
Outbound Infrastructure
Pipeline Reporting
STEP 1
Know exactly who to reach before you reach anyone.
Built from closed-won data, not assumption
Buying trigger mapped before outreach starts
ICP scorecard your team can use in 60 seconds
Antony Starr
VP of Sales
Series B
180 Employees
Buying trigger
Budget authority
ICP Match
Situation-specific
Budget match
Strong ICP
Send an outreach
→
STEP 1
Know exactly who to reach before you reach anyone.
Built from closed-won data, not assumption
Buying trigger mapped before outreach starts
ICP scorecard your team can use in 60 seconds
Antony Starr
VP of Sales
Series B
180 Employees
Buying trigger
Budget authority
ICP Match
Situation-specific
Budget match
Strong ICP
Send an outreach
→
STEP 1
Know exactly who to reach before you reach anyone.
Built from closed-won data, not assumption
Buying trigger mapped before outreach starts
ICP scorecard your team can use in 60 seconds
Antony Starr
VP of Sales
Series B
180 Employees
Buying trigger
Budget authority
ICP Match
Situation-specific
Budget match
Strong ICP
Send an outreach
→
STEP 1
Know exactly who to reach before you reach anyone.
Built from closed-won data, not assumption
Buying trigger mapped before outreach starts
ICP scorecard your team can use in 60 seconds
Antony Starr
VP of Sales
Series B
180 Employees
Buying trigger
Budget authority
ICP Match
Situation-specific
Budget match
Strong ICP
Send an outreach
→
STEP 2
Craft outbound messages that feel relevant, timely, and impossible to ignore.
Personalised messaging based on role and buying signals
Frameworks tested across live outbound campaigns
Clear hooks, CTAs, and objection-aware copy
Noticed you’re scaling your SDR team
Hi Antony,
I noticed you’re scaling your SDR team at Vought. Most teams at your stage hit the same wall: volume without a tested ICP. We fixed....
Situation-specific
Name Trigger
Send Message
→
STEP 2
Craft outbound messages that feel relevant, timely, and impossible to ignore.
Personalised messaging based on role and buying signals
Frameworks tested across live outbound campaigns
Clear hooks, CTAs, and objection-aware copy
Noticed you’re scaling your SDR team
Hi Antony,
I noticed you’re scaling your SDR team at Vought. Most teams at your stage hit the same wall: volume without a tested ICP. We fixed....
Situation-specific
Name Trigger
Send Message
→
STEP 2
Craft outbound messages that feel relevant, timely, and impossible to ignore.
Personalised messaging based on role and buying signals
Frameworks tested across live outbound campaigns
Clear hooks, CTAs, and objection-aware copy
Noticed you’re scaling your SDR team
Hi Antony,
I noticed you’re scaling your SDR team at Vought. Most teams at your stage hit the same wall: volume without a tested ICP. We fixed....
Situation-specific
Name Trigger
Send Message
→
STEP 3
Build a reliable outbound engine your team can scale confidently.
Domain setup and warm-up handled end-to-end
Deliverability-first infrastructure to avoid spam folders
Automated lead routing and campaign workflows
Personalised opener : Day 1
Sent
Connection request : Day 3
Sent
Call attempt : Day 7
Voicemail
STEP 3
Build a reliable outbound engine your team can scale confidently.
Domain setup and warm-up handled end-to-end
Deliverability-first infrastructure to avoid spam folders
Automated lead routing and campaign workflows
Personalised opener : Day 1
Sent
Connection request : Day 3
Sent
Call attempt : Day 7
Voicemail
STEP 3
Build a reliable outbound engine your team can scale confidently.
Domain setup and warm-up handled end-to-end
Deliverability-first infrastructure to avoid spam folders
Automated lead routing and campaign workflows
Personalised opener : Day 1
Sent
Connection request : Day 3
Sent
Call attempt : Day 7
Voicemail
STEP 4
Track what drives revenue and optimise outbound with clarity.
Unified reporting across campaigns and channels
See meetings, replies, and pipeline generated in one place
Identify top-performing messaging and ICP segments
42
Qualified Meetings
16
Opportunities Created
01
02
03
04
05
Meetings Booked Per Week
Post Optimisation
STEP 4
Track what drives revenue and optimise outbound with clarity.
Unified reporting across campaigns and channels
See meetings, replies, and pipeline generated in one place
Identify top-performing messaging and ICP segments
42
Qualified Meetings
16
Opportunities Created
01
02
03
04
05
Meetings Booked Per Week
Post Optimisation
STEP 4
Track what drives revenue and optimise outbound with clarity.
Unified reporting across campaigns and channels
See meetings, replies, and pipeline generated in one place
Identify top-performing messaging and ICP segments
42
Qualified Meetings
16
Opportunities Created
01
02
03
04
05
Meetings Booked Per Week
Post Optimisation
Case Studies
Pipeline proof
$100k+ closed. $1M+ in pipeline. Under 60 days.
A stalled in-house outbound effort turned into $100k+ closed and $1M+ in qualified pipeline in under 60 days.
$100K+
Closed in under 60 days
$1M+
Qualified pipeline
Read Case Study
→
$100k+ closed. $1M+ in pipeline. Under 60 days.
A stalled in-house outbound effort turned into $100k+ closed and $1M+ in qualified pipeline in under 60 days.
$100K+
Closed in under 60 days
$1M+
Qualified pipeline
Read Case Study
→
$100k+ closed. $1M+ in pipeline. Under 60 days.
A stalled in-house outbound effort turned into $100k+ closed and $1M+ in qualified pipeline in under 60 days.
$100K+
Closed in under 60 days
$1M+
Qualified pipeline
Read Case Study
→
$1.3M+ in Qualified Pipeline in Just 45 Days
How we generated over $1.3M in qualified pipeline for a North American IT services provider in just 45 days using cold email and LinkedIn outreach.
$1.3M+
Qualified Pipeline Generated
45 Days
From Launch to Results
Read Case Study
→
$1.3M+ in Qualified Pipeline in Just 45 Days
How we generated over $1.3M in qualified pipeline for a North American IT services provider in just 45 days using cold email and LinkedIn outreach.
$1.3M+
Qualified Pipeline Generated
45 Days
From Launch to Results
Read Case Study
→
$1.3M+ in Qualified Pipeline in Just 45 Days
How we generated over $1.3M in qualified pipeline for a North American IT services provider in just 45 days using cold email and LinkedIn outreach.
$1.3M+
Qualified Pipeline Generated
45 Days
From Launch to Results
Read Case Study
→
Our POV
Three things the GTM industry will not say out loud.
Volume is a confession
Agencies that lead with email count are telling you precision is not in their offer. The right message to the right person beats volume every time.
Your ICP is a guess
No client’s ICP survives contact with their last 20 closed deals. The segment that looks best on paper is rarely the fastest to close.
Pipeline is just a number
Open rates tell you the machine is running. Meetings booked tell you it is working. We report on the one that matters.
Our POV
Three things the GTM industry will not say out loud.
Volume is a confession
Agencies that lead with email count are telling you precision is not in their offer. The right message to the right person beats volume every time.
Your ICP is a guess
No client’s ICP survives contact with their last 20 closed deals. The segment that looks best on paper is rarely the fastest to close.
Pipeline is just a number
Open rates tell you the machine is running. Meetings booked tell you it is working. We report on the one that matters.
Our POV
Three things the GTM industry will not say out loud.
Volume is a confession
Agencies that lead with email count are telling you precision is not in their offer. The right message to the right person beats volume every time.
Your ICP is a guess
No client’s ICP survives contact with their last 20 closed deals. The segment that looks best on paper is rarely the fastest to close.
Pipeline is just a number
Open rates tell you the machine is running. Meetings booked tell you it is working. We report on the one that matters.
The Real Cost
Your pipeline gap, in plain numbers.
Enter your numbers. See exactly what your current cold outreach is leaving on the table every month.
Why Us?
A sales outreach agency is only as good as what it builds.
Any sales outreach agency can send volume. What separates an outbound agency that books meetings from one that burns domains is what gets built before the first send.
Most Agencies
Start sequences before the ICP is tested.
Report on open rates and emails sent.
Build in their platform so they own it.
One account manager, team you never speak to.
Annual contracts, two-month onboarding, results later.
Built For B2B
ICP and account targeting locked before a single email is written.
Report on meetings and opportunities, not vanity metrics.
Dedicated email infrastructure and warmed LinkedIn senders that protect your primary domain.
A team of outbound experts with no ramp-up needed.
Monthly retainer from $3k. First meetings within 14 days.
The Build
Go live in under 2 weeks
Built For B2B
Discovery Call
1
Discovery Call
30 Minutes
We look at your current GTM, challenge your ICP assumptions, and tell you honestly where outbound fits your motion.
Closed-won analysis
ICP scorecard
Buying trigger mapping
Segment prioritisation
Decision-maker profiling
Messaging framework
Subject line bank
Opening line variants
Objection handling
LinkedIn script
Email sequence logic
Domain warmup
Clay enrichment setup
Prospect list validation
Pipeline dashboard
Closed-won analysis
ICP scorecard
Buying trigger mapping
Segment prioritisation
Decision-maker profiling
Messaging framework
Subject line bank
Opening line variants
Objection handling
LinkedIn script
Email sequence logic
Domain warmup
Clay enrichment setup
Prospect list validation
Pipeline dashboard
2
2
Setting the foundation
Days 1 to 13
ICP locked, messaging written, email infrastructure and LinkedIn senders warmed and configured. Everything approved before a single contact is reached.
Setting the foundation
Days 1 to 13
ICP locked, messaging written, email infrastructure and LinkedIn senders warmed and configured. Everything approved before a single contact is reached.
Built For B2B
Live Campaign
3%
Positive Replies
12
Meetings
Built For B2B
Live Campaign
3%
Positive Replies
12
Meetings
3
3
Campaigns Go Live
Day 14
First outreach goes out. We monitor replies daily and handle B2B appointment setting end to end: qualified meetings booked straight into your calendar, then the first optimisation sprint.
Campaigns Go Live
Day 14
First outreach goes out. We monitor replies daily and handle B2B appointment setting end to end: qualified meetings booked straight into your calendar, then the first optimisation sprint.
1
Built For B2B
Discovery Call
Discovery Call
30 Minutes
We look at your current GTM, challenge your ICP assumptions, and tell you honestly where outbound fits your motion.
2
Closed-won analysis
ICP scorecard
Buying trigger mapping
Segment prioritisation
Decision-maker profiling
Messaging framework
Subject line bank
Opening line variants
Objection handling
LinkedIn script
Email sequence logic
Domain warmup
Clay enrichment setup
Prospect list validation
Pipeline dashboard
Setting the foundation
Days 1 to 13
ICP locked, messaging written, email infrastructure and LinkedIn senders warmed and configured. Everything approved before a single contact is reached.
3
Built For B2B
Live Campaign
3%
Positive Replies
12
Meetings
Campaigns Go Live
Day 14
First outreach goes out. We monitor replies daily and handle B2B appointment setting end to end: qualified meetings booked straight into your calendar, then the first optimisation sprint.
Frequently Asked Questions
Common queries
What services do you offer?
Built For B2B runs cold email and LinkedIn outreach, the two channels combined into one outbound system, to bring in consistent, high quality pipeline for your team to close.
How long does it typically take to launch?
Count about 2 weeks from signed contract to campaigns going live. Built For B2B spends that window setting up secondary domains and mailboxes, warming them, building verified lead lists and drafting your email and LinkedIn sequences. First meetings typically land within 14 days of going live.
How do you protect my domain reputation?
Built For B2B never sends from your primary domain. We buy secondary domains that redirect to yours, create mailboxes on them and warm them before sending. Whatever happens to a sending domain, your main domain's reputation stays safe, and spreading volume across several domains keeps deliverability stable at scale.
What is the pricing model like?
Built For B2B charges a monthly retainer, starting at $3,000 per month. At the start of an engagement we ask for a three month commitment, a reasonable period to assess whether campaigns will be successful. After that there is no long-term commitment or lock-in. The goal is to win your business every month with a service you are happy to keep paying for.
Are there any upfront fees or hidden costs?
There are no hidden costs. Built For B2B charges a small one-time fee for the initial campaign build, and every cost is set out before launch. Whether you stay 3 months or 3 years, you will not pay the build fee again.
Frequently Asked Questions
Common queries
What services do you offer?
Built For B2B runs cold email and LinkedIn outreach, the two channels combined into one outbound system, to bring in consistent, high quality pipeline for your team to close.
How long does it typically take to launch?
Count about 2 weeks from signed contract to campaigns going live. Built For B2B spends that window setting up secondary domains and mailboxes, warming them, building verified lead lists and drafting your email and LinkedIn sequences. First meetings typically land within 14 days of going live.
How do you protect my domain reputation?
Built For B2B never sends from your primary domain. We buy secondary domains that redirect to yours, create mailboxes on them and warm them before sending. Whatever happens to a sending domain, your main domain's reputation stays safe, and spreading volume across several domains keeps deliverability stable at scale.
What is the pricing model like?
Built For B2B charges a monthly retainer, starting at $3,000 per month. At the start of an engagement we ask for a three month commitment, a reasonable period to assess whether campaigns will be successful. After that there is no long-term commitment or lock-in. The goal is to win your business every month with a service you are happy to keep paying for.
Are there any upfront fees or hidden costs?
There are no hidden costs. Built For B2B charges a small one-time fee for the initial campaign build, and every cost is set out before launch. Whether you stay 3 months or 3 years, you will not pay the build fee again.
Frequently Asked Questions
Common queries
What services do you offer?
Built For B2B runs cold email and LinkedIn outreach, the two channels combined into one outbound system, to bring in consistent, high quality pipeline for your team to close.
How long does it typically take to launch?
Count about 2 weeks from signed contract to campaigns going live. Built For B2B spends that window setting up secondary domains and mailboxes, warming them, building verified lead lists and drafting your email and LinkedIn sequences. First meetings typically land within 14 days of going live.
How do you protect my domain reputation?
Built For B2B never sends from your primary domain. We buy secondary domains that redirect to yours, create mailboxes on them and warm them before sending. Whatever happens to a sending domain, your main domain's reputation stays safe, and spreading volume across several domains keeps deliverability stable at scale.
What is the pricing model like?
Built For B2B charges a monthly retainer, starting at $3,000 per month. At the start of an engagement we ask for a three month commitment, a reasonable period to assess whether campaigns will be successful. After that there is no long-term commitment or lock-in. The goal is to win your business every month with a service you are happy to keep paying for.
Are there any upfront fees or hidden costs?
There are no hidden costs. Built For B2B charges a small one-time fee for the initial campaign build, and every cost is set out before launch. Whether you stay 3 months or 3 years, you will not pay the build fee again.
Booked Meetings
Outbound that opens doors.
Companies we’ve booked meetings with recently.
Booked Meetings
Outbound that opens doors.
Companies we’ve booked meetings with recently.
Booked Meetings
Outbound that opens doors.
Companies we’ve booked meetings with recently.
For B2B Brands
Stop guessing your market. Start owning it.
We build the outbound system, positioning, and go-to-market clarity needed to turn your category into predictable pipeline.
For B2B Brands
Stop guessing your market. Start owning it.
We build the outbound system, positioning, and go-to-market clarity needed to turn your category into predictable pipeline.
For B2B Brands
Stop guessing your market. Start owning it.
We build the outbound system, positioning, and go-to-market clarity needed to turn your category into predictable pipeline.